Every sales professional has encountered customer objections in their career and has tried to close the sale by responding appropriately. Experienced salespeople know that an objection is a signal to buy and try to use this opportunity to pave the way for a profitable sale. For a salesperson, knowing how to respond to which objection is the most critical success factor in sales negotiations.
In this unique book, experts who have written and trained in sales have interpreted how to respond most effectively to the 50 most common customer objections, from retail to corporate sales, with tips you can apply immediately.
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