New Generation Business Model: Marketing 5.0 - Fatih Anıl - 9786259834900

The New Generation Business Model book, while defining the dynamics of sales and marketing, essentially paves the way for change and transformation. It sheds light on an era in which products and money circulate simultaneously, and commerce takes on new dimensions every day, in parallel with international developments and changes in local balances

The name of the system: Next Generation Business Model! With this definition, commerce is rapidly moving to digital platforms. This model; online sales channels that facilitate national and international trade and make it easier to sell goods and products in domestic and foreign markets.

This book is a guide to quickly moving away from costly physical investments and turning to e-commerce sales operation channels, increasing production and correctly planning commercial and economic growth targets

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